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As Casper Sues DreamCloud For Keyword Gaming Judge Gardephe Recounts Tylenol Fight

By Matthew Russell Lee, Patreon
BBC - Guardian UK - Honduras - ESPN

SDNY COURTHOUSE, Oct 15 –  Casper Sleep sued DreamCloud for stealing its Google Search traffic.

 On October 15 U.S. District Court for the Southern District of New York Judge Paul G. Gardephe held a proceeding. Inner City Press covered it. 

 Substantively, Judge Gardephe so-ordered a case management plan providing that expert discovery is due by May 4, 2021, with a five-day trial predicted.

 Judge Gardephe recounted that when he was in private practice he worked at a firm representing Johnson & Johnson, specifically its Tylenol brand in litigation with Advil. He said it was a war, perhaps not worth the money spent on it. The implication was, think of settling.

This case is Casper Sleep Inc. v. Nectar Brand LLC et al., 18-cv-4459 (Gardephe)

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