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Ideavillage Sues About Amazon Keyword Buys For Copper Clothing Polaroid Factors Mulled

By Matthew Russell Lee, Patreon
BBC - Guardian UK - Honduras - ESPN

SDNY COURTHOUSE, Oct 12 – Ideavillage Products sells its "copper-infused compression garments" through "As Seen on TV" marketing. When Copper Compression Brands LLC started buying up the keywords Copper and Fit on Amazon, Ideavillage sued. 

  On October 9 U.S. District Judge for the Southern District of New York Katherine Polk Failla held a proceeding. Inner City Press covered it.  

Judge Failla expressed surprise that copper, being ten or twelve words away from "fit," was still viewed as actionable. She asked about the applicability of the Polaroid factors.

Finally, Judge Failla directed the parties to contact SDNY Magistrate Judge Katherine H. Parker or of before November 13 to try to settle the matter.

The case is Ideavillage Products Corp. v. Copper Compression Brands LLC et al, 20-cv-4604 (Failla)


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